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Cofounder @ Nipskin | Entrepreneur | Scaling CPG Brands | Innovation & Marketing
Cofounder at Nipskin, a CPG cosmetics brand, places her squarely outside Niuro's ICP — no tech vertical, no engineering team, no software-hiring signals — and her entire career history is marketing and consumer-brand building with no adjacency to engineering staff augmentation.
Juliana, going from Loreal beauty marketing through several founder plays to building Nipskin is a real CPG arc, and the tech and growth data layer usually becomes the deciding factor before brand does. At Niuro we build LatAm engineering teams for DTC and CPG ops, from ecommerce to growth analytics. How are you handling the tech side at Nipskin today?
2026-05-19 20:20Scaling Nipskin past the launch phase usually means the tech stack starts pulling weight, Shopify, data, fulfillment integrations that need to talk to each other cleanly. We work with regional CPG founders who brought in a small LatAm engineering pod to stitch those systems together so the team can focus on product and brand. Curious where you sit on that side of the build right now?
2026-05-20 15:01Juliana, scaling Nipskin in the CPG space is no small task, especially with the innovation angle you have built into the brand. Curious how you are thinking about the next stretch, more product lines, geo expansion, or doubling down on what is already moving? Always interesting to hear from founders who built a brand from zero.
2026-05-20 17:15No notes yet. Capture meeting recaps, follow-ups, or anything you want to remember about this lead.